THE METAMORPHOSIS HAS JUST BEGUN
TRANSFORMATION
From sustainable clothing
to Regenerative fashion brand
BRAND STYLE
→ CONTEMPORARY: fashion, updated, sustainable, tradition, respect for newness.
→ MEDITERRANEAN: sun, colour, lifestyle, roots, values, family, light.
→ TWIST: movement, fusion, creativity, freshness, fun, dance.
ASPIRATIONAL & UNIQUENESS
Enlarged distribution model
→ UPGRADED SHOP TARGET
→ PRICE POINT
→ RETAIL
→ DIGITAL
